7 Components of a Successful Home Sale

By: Jason Patton

Since 2008, the housing market has experienced a resurgence. Our group has witness this first hand by monitoring the number of Lake Wawasee homes for sale. For example, inventory is down and prices are up. But if you’re like most people, you want the process of selling your home to go over as smoothly and as quickly as possible. 

Unfortunately, there’s no way to ensure your home’s sale will go through without any headaches. Nevertheless, you can make the best of your experience by following several pointers (listed below) that will determine the outcome of your sale. 

Concentrate on What's Important

Often times, selling your home can be one of the most stressful events a person can experience. There are several components that go into this process, and there are many issues that can affect the end result. When putting your home on the market, take into consideration our 7 Components of a Successful Home Sale. These will help you assess what areas of your home need work, and how you can positively influence a potential buyer to give your home more than a passing glance. 


The often cliché phrase, “location is everything,” isn’t necessarily true for a seller. In fact, cost seems to be the most influential component when potential buyers first come across your listing. In some ways, it’s all about the money. Despite owning a home in an area sought out for having the best schools and a vibrant community life, when it comes time to sell, your home will be overlooked by potential buyers for simply being out of their price range. Consider keeping your asking price slightly below any rival home sellers; this can help attract buyers and result in the quicker sale of your home.

Neighborhood and Livability

While cost overtakes neighborhood in our line up, it still remains an important aspect of the home selling process. For instance, if your home is located in an undesirable neighborhood, close to a freeway or the local jail, your home will not be as appealing as a home in a more secluded part of town. The more livable your neighborhood, the more you should boast about it when promoting your home. 

Lead over rival home sellers

When selling your home, it is crucial that you remember that you aren’t the only one with your home on the market. Often times, the competition can be tough. You will find yourself up against present listings, foreclosures and even past sales. When determining your asking price, keep this in mind. What things do other homes on the market have that yours doesn’t? You’ll need to boast about all of the amenities your home has to offer versus other homes in a potential buyer’s price range. 


In what condition do you find your home? The market is full of potential buyers looking for all kinds of properties. However, given the current state of the real estate market, many buyers are not looking for a dilapidated old house in an excellent neighborhood. Potential buyers want a home they can move into. That said, it is important to ensure that you invest in having your carpets cleaned or have a fresh coat of paint added to the inside of your house. 

First Impression and Staging

It is imperative for a potential buyer to have an excellent first impression of your home. To do this, keep your yard maintained and the exterior picked up on a regular basis. In addition to the exterior, which is the first impression anyone has of your home, the interior of your home should be equally pristine. You should want to show a potential buyer how your house can become their home. 

Cuisine (Kitchen)

Believe it or not, but the kitchen is one of the most important things to a potential buyer. It’s where they’ll be cooking their Thanksgiving dinners, and where their families will be congregating each night for family meals. To increase your marketability, you should consider investing in updating your kitchen. If you already have a fabulous kitchen, be sure you promote how amazing it is. 

Real Estate Agents and Promotion

The Julie Hall GroupYou don’t want to go through the process of selling your home alone; consider having an experienced real estate agent by your side who can guide you through the intricacies of the home selling process. A licensed agent has many tools at their side to help in this process. When promoting the sale of you home, you are no longer only focused on the immediate and surrounding communities. Due to the rise of the internet, it is now possible to promote the sale of your home to millions of potential buyers. A real estate agent can help put a concrete plan of action in place to ensure that your home will sell as quickly as possible. 

For more information, call the Julie Hall Group – Berkshire Hathaway Home Services at (800) 218-8195.